Technology is an ever-changing part of our world that continues to improve digital communication and therefore people rely on social media and cell phones to stay connected with friends. Hand written stationary is falling behind the times and the concept that is lacking in the digital world is personalization and customization. Another inhibiting factor is the rise of online shopping and click-to-buy convenience. The combination of online shopping and social media communication needs to be met halfway when it comes to stationery. The goal is to simplify the greeting card shopping experience and make staying connected more personal. This subscription will provide users with an interactive app that follows the users calendar in order to suggest cards for appropriate occasions and creates an address book based on friends you connect with. This solution eliminates sending a late card and having to ask for the recipient’s new address. The incentives are rewards for loyal subscribers and discounts for new members that are referred by friends. The objective is to keep connected on a more personal level when life changes and connections are distanced.
How it Works
Cross & Dot aims to simplify the greeting card purchasing and sending process through social calendar sync and a subscription based process. Cross & Dot suggests cards before you remember you have a card-worthy event coming up. Cards would come pre-stamped, pre-addressed, and pre-return addressed. The only step for the purchaser would be to physically write the message. The purpose is to encourage people to engage on a more personal level than they do on social media platforms.
After downloading the Cross & Dot app and setting Recieve notifcation to select cards Pick out cards and addresses of those receiving Cross & Dot mails out your cards Hand Write your note & put in the mailbox!!
Stationery Designs
Featured Artist
In addition to my own preliminary designs, I would have featured artists. The artist I contacted and collaborated with was Julianne Strom Brill, the artist of Moss and Blue. She is a Boston artist and had never experimented with stationery until I pitched the idea. Below are photos of her work.